If you work in fashion, you must know the importance of appearance. A website homepage acts as a person’s appearance, and it creates the first impression that the customers will have to your store. So how to make this impression rock? We have conducted our research on more than 350 fashion stores and found out some recurring features that these websites all have. Followed are the essentials you must have on the homepage of your WordPress fashion website to keep customers coming back.

Main promotion highlighted to catch the attention of buyers

The first thing that catches your eyes when you visit any online store is their promotion program. According to a survey, 56% said that sales and discounts program did influence their buying decisions. Therefore, be sure to place the hottest promotion program right on the homepage of your fashion store WordPress theme, so your customers won’t miss it.

Almost all WooCommerce themes allow you to customize your main promotions both ways. To increase the number of clicks on your banner, besides placing the banner in the middle of the page, you should also know some visual and copywriting tips.

  • Use attractive photos: Big and focused photos work best. Choose photos that shows your product clearly.
  • Focus on the number: If you are running a sales program, make sure you highlight the sales percentage or lowest possible price.
  • Write a compelling call-to-action: A great promotion program is enough to attract buyers, but some copywriting tricks might help too. Avoid using lengthy call-to-action. Instead just use the short and sweet phrase: “Shop now.”

Instagram feed to showcase your best looks (optional)

Instagram is a fashion store’s best friend. Your shoppers are very likely to have an Instagram account. Therefore, showcasing your Instagram images is a good way to engage customers and increase the number of followers.

Our statistic shows that the rate of e-commerce shop with a gallery for their Instagram photos is as high as 40% for women fashion. So be sure to save space for your Instagram feedon your fashion store WordPress theme.